Over the years, influencer marketing in the UAE has become increasingly niche and segmented. Today, brands work with creators across specific regions, local languages, audience interests, and content categories, making influencer selection and campaign planning far more culturally relevant and with intent than before, which no doubt makes it complex as well.     

As this segmentation deepens, influencer marketing in Dubai now demands expert decision-making at every stage. Brands need to evaluate creators based on several metrics, account for audience overlap, content credibility, and platform relevance, so that campaigns are aligned with specific funnel goals. Managing multiple creators, formats, timelines, and performance metrics across platforms has made influencer marketing an extended strategy that requires planning, coordination, and constant optimisation.        

For brands and marketers, this means tighter timelines, higher expectations from creators, and far less room for misalignment. This is where many brands begin to feel the strain. To manage this complexity without slowing down execution, brands increasingly look for expert support from experienced influencer marketing agencies in the UAE.

These top influencer marketing agencies in the Middle East bring industry knowledge, execution experience, and the resources required to manage campaigns. Their teams support brands with creator shortlisting, content planning, platform-specific execution, and performance tracking, while keeping campaigns aligned with business objectives.

That said, below is a well-curated list of the top influencer marketing agencies in the Middle East, known for their ability to customize influencer campaigns to your brand goals and execute highly targeted influencer campaigns in the UAE.

List of The Best Influencer Marketing Agencies in UAE & Middle East

GIMA

GIMA is the best influencer marketing agency in UAE, known for its experience in executing winning influencer campaigns across the GCC. It has equipped them with the knowledge and know-how of the industry to launch ROI-driven campaigns. With a strong understanding of regional culture and consumer behaviour, GIMA helps brands connect with both local Emirati audiences and the wider expat population. Top Global brands like Boat, Skin1004, 6th Street, Vance Tech, Botim, Tradeling, etc. have already collaborated with GIMA for their influencer campaigns, and GIMA has made its presence felt in the UAE, Saudi Arabia, Kuwait, and other Middle East regions.

USPs:

• 8+ years in the industry
• Network of 250K+ creators
• Arab-culture-focused campaigns
• Trusted by 500+ brands
• 1000+ campaigns successfully executed in the Middle East
• Smart in-house AI dashboard

Services:

• Influencer Marketing across all major platforms in the Middle East
• UGC Marketing
• Video Production

Awards and Recognitions:

• Awarded by the Economic Times for the best campaign executed in 2022.
• Executed India’s Biggest Influencer Marketing Campaign (Most Views)
• Featured by Forbes, Khaleej Times, Financial Express, Deccan Herald, and more.

InBeat Agency

InBeat is known for its focus on micro-influencer and creator content strategies tailored to performance goals. The agency works with a network of over 16,000 micro-influencers to help brands produce content that aligns with audience interests and campaign objectives. InBeat also integrates paid media support with creator campaigns to help brands manage reach and engagement more efficiently. 

USPs:

• Specialises in micro-influencer campaigns
• Deep influencer vetting system
• Worked with brands like Prose, Square, Zendesk, Heyflow, etc.

Services:

• Influencer Marketing
• Performance UGC    

Brandripplr

Brandripplr is known for connecting brands with a wide network of influencers and content creators across the UAE and the wider MENA region. The agency provides full campaign support, from talent selection and campaign planning to performance tracking and analytics, backed by data insights to help brands measure the impact of influencer activity. With experience handling campaigns for both regional and international clients, Brandripplr helps marketers shape collaborations that align with clear audience interests and marketing goals.

USPs:

• Access to 55,000 content creators across the MENA region
• 6,000+ campaigns executed
• Network of 10M+ global influencers and celebrities
• 500+ trusted clients

Services:

• Influencer marketing across all platforms
• Podcasts
• TVC

Videaze

Videaze is among the best influencer marketing agency in Dubai, known for creating influencer content and campaigns that blend short-form videos with strategic placement across social platforms. The agency works with creators to produce engaging visual content customized to brand narratives and audience behaviour in the UAE market. With experience serving clients in fashion, F&B, and lifestyle sectors, they bring a mixed set of creative and technical skills to influencer initiatives.

USPs:

• 300M+ influencers across niches
• 8+ years in the industry
• Trusted by 1,000+ leading brands
• 30,000+ customized influencer campaigns executed

Services:

• Influencer Marketing
• UGC Video Ads
• Video Production

Influencer Hero          

Influencer Hero focuses on building campaign strategies that match brand goals with the right set of creators. The agency works across platforms like Instagram and TikTok to craft briefs and manage collaborations with macro and niche creators in the region. With hands-on experience across sectors such as beauty, tech, and lifestyle, Influencer Hero supports campaign execution from creator selection to performance reporting, helping marketers evaluate engagement and reach outcomes.

USPs:

• Huge roster of clients
• AI Dashboard
• Presence in multiple countries
• 1200+ successful brand collaborations

Services:

• Influencer marketing
• UGC
• Influencer management

Starfish Agency

Starfish is one of the established full-service creative agencies in Dubai that blends content strategy with influencer collaborations to produce campaigns that match brand tone, audience behaviour, and campaign goals. With a portfolio spanning lifestyle, tech, and premium consumer brands, Starfish mixes creative insights with cultural awareness to make influencer collabs more relevant.

USPs:

• 1500+ influencer campaigns built
• Gained 50M+ reach
• Contact of 10,000+ influencers in the GCC region
• Presence in many other GCC countries

Services:

• Influencer marketing across all major platforms
• User-generated content

Grynsta Media

Grynstamedia is a Middle East-based influencer marketing agency that focuses on social media growth and creator partnerships for brands in the UAE. The agency works closely with influencers across Instagram, TikTok, and YouTube to plan campaigns that align with audience demographics and campaign objectives. With experience supporting fashion, beauty, and local business categories, Grynstamedia combines influencer outreach with social media strategy to strengthen brand presence online.

USPs:

• 7.5+ years of experience
• 252 million+ social media influencers onboarded
• 1450+ trust Grynsta Media
• Global Presence
• 34,000+ influencer campaigns executed
• Advanced tech AI Dashboard

Services:

• Influencer marketing across Instagram, YouTube, TikTok, Snapchat, and LinkedIn

Digital Nexa

Digital Nexa’s team helps brands identify influencers, build campaign briefs, and manage content roll-out across platforms like Instagram and TikTok. With experience working across sectors including lifestyle, hospitality, and e-commerce, Digital Nexa emphasises strategic planning and performance tracking so marketers can see how influencer activity supports wider social and business goals.

USPs:

• Worked with brands like Bosch, Jotun, CBRE, etc.
• 20+ years of experience
• 300+ active clients
• 100+ in-house marketing specialists

Services:

• Influencer marketing across all major platforms
• User-generated content

Expin

Expin works with brands to design influencer campaigns that align with specific business targets and audience segments in the UAE and GCC markets. The agency supports influencer selection, content coordination, and campaign execution across platforms. With experience across lifestyle, luxury, and tech sectors, they bring creative scope and measurable visibility to influencer campaigns.

USPs:

• 20,000+ creators on board
• 5,500+ campaigns executed
• Smart campaign reporting and insights

Services:

• Influencer marketing across all major platforms
• UGC marketing

Ykone

Ykone is a global influencer marketing agency with a strong presence in Dubai, working with brands across fashion, beauty, luxury, and lifestyle sectors to plan and run influencer campaigns. The agency uses a combination of strategic planning, data insights, and creative development to shape collaborations that match brand narratives with audience interests on social platforms.

USPs:

• Full 360° capability
• Worked with brands like Gucci, L’Oréal, Armani Beauty, Visit Dubai, etc.
• Worldwide presence in countries like France, Saudi Arabia, India, Singapore, China, etc.

Services:

• Influencer marketing across all platforms
• Content Production

Bottom Line

With the increasing number of brands adopting influencer marketing campaigns, it now requires sharper planning, cultural understanding, and disciplined execution. The agencies listed above bring the expertise and resources brands need to manage complex, multi-creator campaigns effectively. Choosing the right partner can help brands stay in line with their goals and gain ROI-oriented outcomes.