why is fenty beauty so expensive

Why Is Fenty Beauty So Expensive

Why Is Fenty Beauty So Expensive-Introduction:

Fenty Beauty is a cosmetic brand launched in 2017 by Rihanna, a popular musician and entrepreneur. The brand has quickly become a favourite among beauty enthusiasts for its inclusive shade range and innovative product formulas. Despite its popularity, some customers have expressed concern over the high price point of Fenty Beauty products. In this article, we will discuss why Fenty Beauty products are so expensive.

Why Is Fenty Beauty So Expensive-Product Development and Research:

One of the primary reasons for the high price point of Fenty Beauty products is the brand’s dedication to research and development. Before launching the brand, Rihanna spent two years working with a team of chemists to create products that would cater to people of all skin types and tones. This involved testing different formulas, ingredients, and shades to ensure each product was of the highest quality.
Additionally, Fenty Beauty uses advanced technology in its products, such as the “Diamond Bomb” highlighting powder created using a special “jelly-powder” formula. This level of research and development is expensive, and it ultimately reflects in the price of the products.

Why Is Fenty Beauty So Expensive-Ingredients and Sourcing:

Fenty Beauty is known for its high-quality ingredients, and the brand is committed to sourcing these ingredients responsibly. The brand has a strict policy against using any ingredients that are harmful to the environment or have been tested on animals. Additionally, Fenty Beauty sources its ingredients from all over the world, including Madagascar, Italy, and Ghana, which can be expensive due to transportation costs.

Why Is Fenty Beauty So Expensive-Inclusive Shade Range:

Another reason why Fenty Beauty products are also expensive is because of the brand’s commitment to inclusivity. Fenty Beauty launched with 40 foundation shades, which has since expanded to include 50 shades. This extensive shade range required a significant investment in research, development, and testing to ensure that each shade was a perfect match for a wide range of skin tones.

Why Is Fenty Beauty So Expensive-Marketing and Branding:

Fenty Beauty’s marketing and branding efforts have also contributed to the brand’s high price point. The brand has collaborated with high-profile celebrities, such as Rihanna and A$AP Rocky, to promote its products. Additionally, Fenty Beauty has invested heavily in advertising, social media, and influencer marketing, which can be expensive.

Why Is Fenty Beauty So Expensive-Packaging and Design:

Fenty Beauty is known for its sleek and modern packaging, which reflects Rihanna’s personal style. The brand uses high-quality materials and innovative designs to create functional and aesthetically pleasing packaging. This level of attention to detail and design is expensive and ultimately reflected in the price of the products.


In conclusion, Fenty Beauty’s high price point reflects the brand’s commitment to quality, inclusivity, and innovation. The brand’s dedication to research and development, responsible sourcing, extensive shade range, marketing and branding efforts, and packaging and design all contribute to the overall cost of the products. Despite the high cost, Fenty Beauty products have garnered a loyal following due to their high quality and inclusivity.

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Why Is Fenty Beauty So Expensive